With the popularity of the viral video app skyrocketing, now’s the time to get extra followers on TikTok!
From leveling up your posting schedule to taking component in demanding situations, and optimizing your hashtags, the innovative methods to gain fans and build a TikTok community are countless.
We’re sharing 12 top strategies to get greater followers on TikTok — without any shady procedures!
How to Get More Followers on TikTok:
There are over 800 million monthly energetic TikTok customers worldwide — so it’s safe to mention there are enough people obtainable to develop your following on the platform.
But getting more followers on TikTok isn’t only a case of putting in place a profile.
TikTok is targeted across the For You page — TikTok’s equivalent of the Explore Page on Instagram.
Instead of customers scrolling through a information feed, TikTok curates a For You page — an endless movement of personalized content for each person.
The For You page is full of suggestions based on how customers have interaction with different motion pictures on TikTok.
Think of the For You web page as a mix of already viral content and what TikTok thinks you’ll like based totally to your preceding app activity. So with no For You pages the equal, there’s the possibility for every brand to get in the front of the proper audience.
That means that TikTok has a fairly level playing area when it comes to achieving viral popularity on the app. Unlike Instagram or YouTube, even accounts with zero followers can get tens of millions of views on a brand new video. Content absolutely is king on TikTok.
For instance, Later’s Head of Content Marketing Taylor Loren has over 3M views on her TikTok candle academic video. At the time of posting, she had much less than 50 followers at the app, and has considering the fact that grown to 20K followers in only 4 months.
With this in thoughts, you really need to decide to a TikTok strategy and be brave enough to experiment with this new shape of video to gain the rewards.
Before we get to techniques, there are some matters manufacturers and businesses need to recognize approximately TikTok to help outline the first-class approach for growing your TikTok community.
TikTok Has Majority Gen Z Users (But That’s Changing!)
For many, the first component that comes to thoughts whilst we say “TikTok” is lip-syncing young adults and dance challenges. But don’t be fooled!
Brands like The Washington https://smmserv.shop/ Post, Aerie, and Gucci have all joined the ranks of TikTok and have won tens of millions of followers — and not from most effective lip-syncing and dancing!
While a lot of their target audience may be Gen Zers (with forty one% of TikTok customers being sixteen-24), that’s no longer to mention their target audience isn’t loyal.
As of subsequent year, seventy four million humans in the U.S. Will classed as Gen Z, so building logo cognizance and affinity wherein they’re most energetic is critical, specially considering that they are the subsequent technology of consumers and advocates.
Think of it as installing the basis early — if you may resonate with more youthful demographics now on a platform that they revel in the usage of, you can look ahead to them being loyal fans for future years.
But, the TikTok audience is converting and is persevering with to grow in popularity. So even in case your audience isn’t beneath the age of 24, it’s well worth preserving in mind that TikTok is showing no sign of slowing down.
So now’s the time to build up your profile so that you’re ready for whilst everybody (and we suggest all and sundry!) is on TikTok!
More Followers Doesn’t Equal More Sales
For manufacturers on social media, developing your following normally comes with the promise of better income opportunities or clicks via for your internet site.
But on TikTok, your aim (for now) should be to have a super brand affinity and to offer a area where your followers experience engaging with your content material.
At the instant, opportunities to pressure visitors on your internet site is constrained on TikTok — there are no clickable links in video captions.
Similarly, simplest pick customers can presently add a hyperlink to their TikTok bio, but probabilities are this will be rolled out more widely within the coming months.
So developing your TikTok following isn’t a quick tune manner to make more sales. But it is a manner to accumulate a network that loves and supports your brand.
Take Fenty Beauty for instance, Fenty became one of the first brands at the app to create their personal “Creator House”: The Fenty Beauty House.
Here, influencers and content material creators got here together to proportion TikTok videos approximately their existence inside the residence, their splendor hacks, and of course, exhibit the Fenty splendor line.
So in place of using TikTok to make income, Fenty founder Rihanna used it to help the creators who had been already loyal enthusiasts of the brand and built a TikTok network around them.
Whether you’re simply starting out inside the world of TikTok otherwise you’re seeking to fireplace-up your TikTok game and build a new approach, we have you blanketed with our 12 top guidelines to grow your following.
Ready to take your TikTok method up a notch? Watch our free 30-minute video on the way to use TikTok to grow your emblem!
Tip #1 to Get Followers on TikTok: Identify Your Target Audience
As we mentioned, the more TikTok users who view your movies, the more likely you’ll grow to be on the For You web page, in the long run gaining you greater followers.
There is a wide range of content material (and users) on TikTok — which means there clearly is room for all of us! Whether you’re a gamer and love Animal Crossing otherwise you’re partial to satisfying cleaning soap reducing films — there are motion pictures for you.
But, it’s critical to recognize you can’t cater (or reach) every body, that’s why it’s an excellent concept to hone in on one clear and defined audience. While TikTok is different from different systems, it’s nonetheless crucial to apprehend who you’re making films for.
Gen Zers do make up a large population of the TikTok target audience, but don’t permit that placed you off!
Think about what form of content your target audience likes and dislikes. If you’re just beginning out, it doesn’t hurt to invite your followers on Instagram Stories. Maybe share a question or ballot sticker, asking them what sort of TikTok content they engage in and what they’d want to see from you. You can be amazed through what they say!
Also, have a look at your competition (if any!) and spot what they are doing in the space.
Take Jera Foster-Fell, with the manage Jera.Bean on TikTok, as an example.
She’s a social media marketer who makes use of TikTok to train her followers. She specially offers content pointers, pose hints, and TikTok hacks (with some amusing trends and dances thrown inside the blend).
